Intellectual Property Guidelines
A copyright, trademark or any intellectual property is important because it is used to distinguish one company’s products from those of another. Our trademarks must be protected in order to avoid confusion about whether sites, products, organizations or individuals are endorsed or authorized by Brickmania. Intellectual property owners have a duty to prevent improper use of trademarks in order to avoid the public from being deceived or confused.
Logo Usage
The Brickmania logo may not be used on unofficial websites or those which do not have written approval from the company to do so. Likewise, the trademark name of Brickmania may not be used in product titles, website urls or marketing materials without the same approval by the company. There should never be a situation where a reader or viewer is uncertain if Brickmania has endorsed or otherwise supported a product or service unless with express permission.
Trademark Usage in Internet Addresses
Brickmania Trademark should not be used in an internet address url nor should it be used in a product title. Because internet addresses and product titles are used in search engine optimization and can potentially confuse the public, using Brickmania in the domain name is explicitly prohibited.
Required Disclaimer
Whenever a webpage or uploaded content features Brickmania Trademarks should include an appropriate disclaimer such as “Brickmania® is a trademark of Brickmania LLC which does not sponsor, authorize or endorse this site.” Note that usage of this or any other disclaimer does not dissolve inappropriate trademark usage nor alleviate any copyright violations.
Allowed Trademark usage under Limited Circumstances
Except for the Brickmania Logo, other Trademarks may be used in a non-commercial manner to refer to Brickmania products or elements with regard to discussion or reviews, so long as the trademark is not emphasized or used in a manner that could confuse the general public or observer to mistakenly believe that the content is sponsored by or authorized by Brickmania.
Licensed Trademarks are Protected Similarly
Brickmania has been officially licensed by and partnered with companies such as Lockheed Martin, Sikorsky, Textron, AM General and others. The trademarks, copyrights and body designs associated with such licensed products are protected by law in addition to those of Brickmania. We are obligated to report trademark infringement and other violations by any entities using them without the proper agreements or licenses.
Micro Brick Battle
Any and all restrictions that are set forth above regarding the Brickmania Trademarks apply equally and entirely to the Trademarks associated with Micro Brick Battle.
Micro Brick Battle Compatible
If fans create units for use within the Micro Brick Battle game system, they are permitted to use the term “Micro Brick Battle Compatible” (image shown below). This does not imply any endorsement by Brickmania or Micro Brick Battle in particular or in general, but is acceptable usage of the Trademark Micro Brick Battle so long as the design itself is not already the intellectual property of Brickmania or Micro Brick Battle. In addition to the official Micro Brick Battle Compatible logo, the following disclaimer is required on any packaging or product description:
“The Micro Brick Battle is owned by Brickmania LLC, who does not endorse, authorize or sponsor this product.”
A note to our partners and fans
Brickmania building kits are not official LEGO products, and are not endorsed, sponsored or authorized by the LEGO Group. It is important to note that Brickmania is not a part of, nor has been endorsed by the LEGO Group. Therefore, any partners, resellers and others must understand this important point and specifically avoid using LEGO Trademarks in any and all publications, promotional materials and product web pages. Below is the official legal disclaimer that you will find on our website and packaging, and should be utilized where Brickmania building kits are sold or promoted. When promoting Brickmania products, or explaining their creation, it’s best to refer to products as brick building kits rather than labeling them as LEGO.
“LEGO and the LEGO Minifigure are trademarks of the LEGO Group, which does not sponsor, authorize or endorse this site or these products.”
Definition of Terms:
Copyright: the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.
Trademark: a standard of packaging, logo, symbol, word, or words legally registered or established by use as representing a company or product.